Social Media Marketing for Law Firms
Generate More Leads with Engaging Content
Social media is a very powerful tool in your firm’s online marketing strategy. Effective social media marketing for law firms requires knowledge of SEO, CRO, profile management, engagement management, and the development of high quality content. Like other types of content, the goal of social media marketing for law firms is to encourage conversions.
On your social media profiles, multiple types of high-quality content meet to connect your firm with its audience. Blog posts, commentary on current events, infographics, videos, and even the conversations between firms and their followers are all important pieces of social media marketing for law firms.
Choosing the Right Social Media Platforms for your Law Firm
There are a lot of social media platforms out there. Below are examples of the most widely-used platforms:
Each platform has its own structure, culture, and niche appeal among users. For example, Pinterest is dominated by female users. Tumblr skews toward younger users, while LinkedIn users tend to be older and college-educated. Some platforms, such as Facebook and Twitter, don’t have much of a skew and instead are home to users of all ages, genders, and education and socioeconomic levels.
How Does Social Media Encourage Conversions?
Social media marketing for law firms focuses on making firms visible to their prospective clients. By engaging with an audience directly, your firm can steer public discussions and guide followers to your website, ultimately resulting in conversions.
During your initial consultation with LawSudo, our team will determine the best social media strategy for your firm. Social media marketing for law firms can take many forms. The right strategy for your firm depends on your ideal client, your budget, and overall, your brand.
Social Media for Attorneys
Social media is a way for you and the other attorneys at your firm to give your audience a better sense of who you are as individuals. On social media, you can be a little bit less formal and more conversational than you are on other platforms, such as your website and in your newsletters.
This doesn’t mean that you can treat your firm’s social media pages like you treat your personal social media pages. Social media for attorneys is, above all, a marketing tool. Through your firm’s social media channels, you are communicating your firm’s brand. Posting or commenting the wrong thing can backfire horribly on your firm and damage its reputation.
Examples of Social Media for Attorneys
- Creating informative videos and hosting them on a Youtube channel;
- Using Twitter to comment on law changes and current events relevant to your practice area;
- Creating a Facebook page and cross-posting your blog posts to your page; and
- Using various social media platforms to host a social contest. Social contests can be giveaways or fun activities for your followers like trivia contests. They are highly shareable and when done right, can be a key component of effective use of social media for attorneys.
Contact LawSudo Today to Discuss How we Handle Social Media for Attorneys
If your firm isn’t using social media, it should be. Nearly every American is on social media these days, and that means that if you’re not on social media, you’re missing opportunities to connect with potential clients. Social media for attorneys is part of any well-developed online legal marketing strategy. But you’ve got to approach your social media plan like you approach other aspects of online marketing: strategically. Contact LawSudo today to set up your initial consultation with our team, who has years of experience handling social media for attorneys throughout the United States.